Wilder

NEW - A blog by Duncan Grant

Winning new customers costs time and money. In this blog I'm going to show you how to reduce that cost simply by getting better at story telling, which is what branding really is.

Wilder is your opportunity to learn more about branding and marketing from an outdoor perspective.

I have started a series on branding, and the first edition suggests we can all learn something about branding and customer service from outdoor guides.

All this is fulfilling Studio Outside's mission to bring more people to the outdoors, because it's vital.

Branding series Featured

Use these 6 easy tasks to improve your wellness brand and build trust

What makes this industry so special and yet difficult to take to market? "It's so amazing that I can't find the words to describe the feeling." — a person somewhere When your clients get peak experiences like that you've discovered some secret sauce. It's the stuff that inspires us and makes

Shrewd like a goldfish: Myths about attention span and ways to craft appeal in a busy world

Branding series Featured

Shrewd like a goldfish: Myths about attention span and ways to craft appeal in a busy world

There's a common misconception about goldfish and their 9 second memory. In fact, goldfish are smart and can learn things. But to get a goldfish to understand something, like a human, you need to appeal to them - not an easy task in either case! There is a similar misconception

How outdoor and adventure tourism brands win customers and keep them

Branding series Featured

How outdoor and adventure tourism brands win customers and keep them

This article is second in a series on branding in the outdoor industry and adventure tourism. Fact: To turn the right customers on to your brand you need to send the right signals at the right time. This works for winning new prospects, and nurturing your existing customers. So what

Brands redefining adventure, in riding boots?

Clothing & Equipment Brands

Brands redefining adventure, in riding boots?

Picture yourself breaking new ground on an unclimbed peak in Antarctica, or at the bottom of the ocean in a deep sea submersible, or doing science in the furthest reaches of Patagonia. Were you wearing a farm hat and a pair of riding boots? Recently in a shopping mall I

Going to the mountains is going home

Going to the mountains is going home

"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity." - John Muir, 1901 120 years ago there were tired, nerve-shaken, over-civilised people! Who would have thought? It would seem that not much has changed. This

Saved by tight pants and his own reflection in an Instagram post

Saved by tight pants and his own reflection in an Instagram post

In Greek mythology, Narcissus fell in love with his own reflection in a pond. It took a few thousand years but now he can livestream the moment in his activewear. Activewear. If there ever was an example of over-civilised people it's the wearing of fitness attire at a café. Bear

If you were a cheese

If you were a cheese

Here's a little exercise that I like to run with clients. You will find it useful in thinking about the qualities of your brand and where your business sits in relation to it's competitors such as on price. If your business were a type of cheese which would it be?

Branding series Featured

What all brand managers can learn from outdoor guides

This article is first in a series on branding in the outdoor industry and adventure tourism. Anyone with an MBA will tell you the customer is always right. But this doesn't mean you're wrong, it's a matter of perspective and taking responsibility for the customer's experience, because afterall, you made

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