The specialist creative agency for wellness, the outdoors and adventure tourism
Brands in this industry help people fulfill their goals in health and lifestyle. This is a very personal thing, which presents a challenge for brands who want to reach those people. This is our area of expertise.
We have 25 years experience in strategy and design for branding, print, digital and content. We help brands and their customers get outside their comfort zone to find a better way.
We work with brands right across this industry: Destinations, equipment, apparel, adventure experiences and activity, accommodation, therapies, food and drink. Some of our clients work with us for the long term, others just need a brand identity and logo and are set. Tell us how you want to work with us.
Get in touch for a no obligation chat, let's book in a meeting »
At Studio Outside we believe the more people we attract to the outdoors the more chance we have of saving the planet.
What makes this industry special and yet difficult to brand and take to market?
"It's so amazing that I can't find the words to describe the feeling."
— a customer somewhere
When customers get peak experiences like that you've discovered some secret sauce. It's the inspiration that makes life fulfilling. Bottling it and selling it is no easy task.
In this industry, peak experiences are very personal, tied in with the customers' personal goals, hopes and dreams. Usually marketing falls back on dry descriptions like “breathtaking”.
How can you get the best outcomes from your marketing effort? Afterall, inefficient marketing is a drain on budget and resources.
The right strategy is unique for every business, but here are our main principles that will guide us to yours:
- It's all pointless without a deep understanding of the customers and what motivates them
- The offering is unique so understand it and make it clear to the customer on a practical and emotional level. Be different, make a promise and pull the right heart strings
- Define the brand in human terms to make the business relatable. We're all humans afterall
- Build anticipation. Inspire action and loyalty. You've got two seconds. Go!
- Customer touchpoints that make a connection and build trust will reduce marketing spend
- Educate staff - everyone is on the frontline.
Everyone in this industry creates experiences, even the latest gizmo that has acheived a new technical feat. Jo Customer is dreaming of peak experiences and is looking for brands to help her get there. 🏔️
Catch the attention of the right people, set their expectations and make it meaningful, all in 3 seconds flat. When your brand is on point your cost of aquiring new customers and maintainig loyalty drops. We'll work with you to refine your brand so it can inform all design and content decisions.
Your logo is important but not the whole story. We design identity systems including your colour scheme, typography, icons, imagery, animation, illustrations; whatever is needed to express your brand strategy. Your logo will be something that you and your staff can be proud of.
We've been creating and hosting websites since the 1990s and have seen it all, including award-winning retail e-commerce. Your website is arguably your most important asset, it's worth too much to hang it on a cheap template. Cut through the jargon and do it right.
Social Banners & Buses
From the side of a bus to newsprint, GoogleAds and your next Insta post, we'll get you the consistency and engagement that every brand needs. Social is your daily passing trade. Keep it on-brand with pre-designed templates so your in-house team can make quality images that work.
Maps & Brochures
We've never met an outdoor enthusiast who doesn't get excited by maps. We make beautiful and practical maps both online and in print and we love our job. We also create brochures from pocket sized to season brocure sized, and we'll make sure the printer is happy too.
Content & Video
Successful brands are good storytellers because it's what gets us humans switched on and entertained. Our copywriter has eyes for your brand name, tagline and campaigns. Video production is based in Canberra servicing the Snowy to the Blue Mountains.
The outdoor industry is levelling up
This is your moment. New people are coming to the outdoors and we're here to help you make the most of it.
It's more than a business opportunity, this is vital for the planet and humanity. And it's happened before:
"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity."
- John Muir, 1901
Our mission is to bring more people to the outdoors, and we're sure you'd like to too. Find out more about us.