Studio Outside
Studio Outside halftone

The specialist creative agency for wellness, the outdoors and adventure tourism

Brands in this industry help people fulfill their goals in health and lifestyle. This is a very personal thing, which presents a challenge for brands who want to reach those people. This is our area of expertise.

We have 25 years experience in strategy and design for branding, print, digital and content. We help brands and their customers get outside their comfort zone to find a better way.

We work with brands right across this industry: Destinations, equipment, apparel, adventure experiences and activity, accommodation, therapies, food and drink. Some of our clients work with us for the long term, others just need a brand identity and logo and are set. Tell us how you want to work with us.

Get in touch for a no obligation chat, let's book in a meeting »

At Studio Outside we believe the more people we attract to the outdoors the more chance we have of saving the planet.

Walking group in the outdoors

What makes this industry special and yet difficult to brand and take to market?

"It's so amazing that I can't find the words to describe the feeling."
— a customer somewhere

When customers get peak experiences like that you've discovered some secret sauce. It's the inspiration that makes life fulfilling. Bottling it and selling it is no easy task.

In this industry, peak experiences are very personal, tied in with the customers' personal goals, hopes and dreams. Usually marketing falls back on dry descriptions like “breathtaking”.

How can you get the best outcomes from your marketing effort? Afterall, inefficient marketing is a drain on budget and resources.

The right strategy is unique for every business, but here are our main principles that will guide us to yours:

  1. It's all pointless without a deep understanding of the customers and what motivates them
  2. The offering is unique so understand it and make it clear to the customer on a practical and emotional level. Be different, make a promise and pull the right heart strings
  3. Define the brand in human terms to make the business relatable. We're all humans afterall
  4. Build anticipation. Inspire action and loyalty. You've got two seconds. Go!
  5. Customer touchpoints that make a connection and build trust will reduce marketing spend
  6. Educate staff - everyone is on the frontline.

Everyone in this industry creates experiences, even the latest gizmo that has acheived a new technical feat. Jo Customer is dreaming of peak experiences and is looking for brands to help her get there. 🏔️



Brand strategy

Catch the attention of the right people, set their expectations and make it meaningful, all in 3 seconds flat. When your brand is on point your cost of aquiring new customers and maintainig loyalty drops. We'll work with you to refine your brand so it can inform all design and content decisions.

Logo design

Your logo is important but not the whole story. We design identity systems including your colour scheme, typography, icons, imagery, animation, illustrations; whatever is needed to express your brand strategy. Your logo will be something that you and your staff can be proud of.

Bespoke websites

We've been creating and hosting websites since the 1990s and have seen it all, including award-winning retail e-commerce. Your website is arguably your most important asset, it's worth too much to hang it on a cheap template. Cut through the jargon and do it right.

Social Banners & Buses

From the side of a bus to newsprint, GoogleAds and your next Insta post, we'll get you the consistency and engagement that every brand needs. Social is your daily passing trade. Keep it on-brand with pre-designed templates so your in-house team can make quality images that work.

Maps & Brochures

We've never met an outdoor enthusiast who doesn't get excited by maps. We make beautiful and practical maps both online and in print and we love our job. We also create brochures from pocket sized to season brocure sized, and we'll make sure the printer is happy too.

Content & Video

Successful brands are good storytellers because it's what gets us humans switched on and entertained. Our copywriter has eyes for your brand name, tagline and campaigns. Video production is based in Canberra servicing the Snowy to the Blue Mountains.

Discover our secret sauce »


Charlotte Pass Ski Resort logo design The Glue Factory community centre logo
Katoomba Falls Tourist Park logo
Zest Cafe and Espresso Bar logo design
Kosciuszke Chalet Hotel logo design Selwyn Snow Resort logo
Migaloo conservation logo design H2O Water Taxi transport logo design Cafe and restaurant logo design Nourished Life logo design
Charlotte Pass Ski Resort Trail Map illustration
Charlotte Pass Ski Resort brand identity, logo design, brochures, trail map
Zest Cafe logo design
Food, wine, espresso: Zest Cafe branding and logo design
Vermilion outer garments
Garment label and business card design
Vermilion clothing brand identity
Selwyn Snow Resort logo design
Selwyn Snow Resort artists impression
Selwyn Snow Resort brand profile and logo design
Blue Mountains Tourist Parks brochure design
Blue Mountains Tourist Parks brochure design
Blue Mountains Tourist Parks brand identity, naming, signage, website, park maps, brochures
Kosciuszko Chalet Hotel Guidebook design
Kosciuszko Chalet Hotel logo design
Kosciuszko Chalet Hotel logo design, brand identity, compendium
T-shirt design
Max Adventure, Mud Run apparel
The Glue Factory community centre
The Glue Factory Mountains Youth Services Team (MYST), logo design
The Banksia Practice logo design
The Banksia Practice therapy business logo, signage
Lush herbal iced tea
Rainbow Syrup Co, Lush naming, brand identity, logo design, illustration
Fit As Folk postcard design
Fit As Folk, inclusive bootcamps brand identity

Find out what makes us tick »

Going to the mountains is going home

The outdoor industry is levelling up

This is your moment. New people are coming to the outdoors and we're here to help you make the most of it.

It's more than a business opportunity, this is vital for the planet and humanity. And it's happened before:

"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity."
- John Muir, 1901

Our mission is to bring more people to the outdoors, and we're sure you'd like to too. Find out more about us.


Wilder is the new blog by our creative director Duncan Grant. Learn more about branding and marketing from an outdoor perspective. Check it out »

something new

Set up a video call with Studio Outside

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Or call our Creative Director Duncan Grant:
0430 351 271

something new

Find some inspiration in our blog Wilder »