Design Services & Process

Unlock our wide range of services from brand strategy to bespoke websites, illustration, copywriting, video production and more. And with a cheery attitude to boot.

We design new brands for startups, and guide and reimagine existing brands.

We do a lot of web design and development with extensive experience working on bespoke builds and integrations, much preferring the freedoms outside the bounds of plugins. We also maintain our own webservers which process thousands of sales daily for our clients and their warehouses. Stability. Security.

We are equally comfortable with print collateral and publications and like nothing better than a beautifully reproduced hard copy.

We are image makers. In-house illustration, photo editing and library searches. In collaboration with our close partners we provide video production and photography.

The icing on the cake is our copywriter who completes the picture, whether its for a masterful tag-line or SEO.

List of services

  • Brand foundations
  • Reinventing a brand
  • Logo design & visual identity
  • Business naming
  • Web design UX/UI & bespoke development
  • Social media collateral
  • Podcast collateral
  • Season brochures and other print collateral
  • Magazine & publication design
  • Advertising design
  • Signage & sign systems
  • Large format & exhibitions
  • Illustration
  • Photo editing
  • Photography
  • Copywriting
  • Website technical services: SEO, DNS, Google Analytics & Tag Manager, product feeds, Facebook and other advertising pixels, Facebook CAPI, affiliate marketing.

The overriding theme here is strategy: everything must be on-brand and on point with your marketing and business strategies.

Got a project that's not on this list? Great we love a challenge! Just ask, we've probably done something similar.

Or check out some of our work »

Process

Because every project must be informed by your brand first and foremost, we begin with a discovery stage so we can learn about it. For example we may provide an identity questionnaire for you to complete, or guide your team through series of workshops. Naturally this will be appropriate and proportionate to the project.

For startups we work with you to create a brand profile through discovery, understanding the competition and your position in relation to them, your feelings and intentions for your product or service, what matters most to you and most importantly who your market will be and what they care about. We like to identify your 'only factor' - what is it that only you can provide? Our aim is lay strong foundations for the brand.

For brands in need of a tune-up, the process is similar to startups, but must also understand the back story of the brand, what worked, what didn't, before turning to evolution.

On all projects we provide guidance to refine the brief. We tease out the context, brand attributes, practical requirements and limitations from the discovery. These things will inform the design and other creative deliverables.

Our design process aims to achieve what is set out in the brief and will be judged against it. We usually provide 2 to 3 design options for consideration, and will include a sensible number of changes in your contract to ensure we can get the design just right, while also keeping a cap on costs.

In production we take great pride in our attention to detail and quality of work whether it be in print or digital.

New ideas and opportunities usually come up during the creative process and we keep a tab on those too, especially when it comes time to review when we will look to the future. It's one example of our commitment to our clients and passion for our work.

🥫 Secret sauce

In all of our practice we foster what we call fresh air thinking. It's how we generate ideas, and remain mindful and focused on the things that matter about your project. This ensures everything we make for you is fresh and on-brand.

Got a question about our process? Drop us a line »

Make
something new

Set up a video call with Studio Outside

Contact form »

Or call our Creative Director Duncan Grant:
0430 351 271

Learn
something new

Find some inspiration in our blog Wilder »

Wilder
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