Our wide range of services allows us to maintain the highest quality standard across all media. This avoids inconsistency which only causes confusion about your identity and message. Instead we can oversee a strategy to ensure key messages are in the right place at the right time.
Brand strategy & logos
Catch the attention of the right people, set their expectations and make it meaningful, all in 3 seconds flat. When your brand is on point your cost of aquiring new customers and maintaining loyalty drops. We'll work with you to refine your brand to inform all design and content decisions.
Bespoke websites
We've been creating and hosting websites since the 1990s and have seen it all, including award-winning retail e-commerce. Your website is arguably your most important asset, it's worth too much to hang it on a cheap template. Cut through the jargon and do it right.
Maps, brochures & ads
We're outdoorsy types so we love maps! We make beautiful and practical maps in print and online interactive maps. We also create brochures, catalogues, social media collateral and advertising from small newsprint to bus sides.
Place making & wayfinding
If you need to use an arrow you've missed an opportunity. Place branding and wayfinding schemes go hand-in-hand to improve the visitor experience. With our artist partners we provide unique opportunities for place making that will put you on the map.
Event collateral
Events happen fast and we're ready to jump on your train! Web development and integration with ticketing, timing and other web-based services. Signage, bibs, maps, unique t-shirts and other merch... we've got you covered.
Illustration, animation, video
We provide in-house illustration and animation and are partnered with a video production house based in Canberra, covering NSW Snowy Mountains, Sydney and the Blue Mountains for multi-camera and drone plus broadcast-quality editing.
Services for Artists
Digital drawings for fabrication
Maintain your artistic intent by working with a designer who can talk the languages of art and fabrication. We speak CAD, EPS and PDF, and work with architects, builders and fabrication houses to make sure nothing gets lost in translation.
Art Packs
Wow your clients with a document that articulates your artistic intent, process and deliverables. A professional presentation builds trust by showing care and attention to detail.
Visual identity & voice
Define your market and your creative voice, inkeeping with your artistic vision. This will inform design of a logo, website, stationery and other features of your identity for a consistent presentation.
Grab a freebie and give your brand a wellbeing boost
Wilder is a blog by our creative director Duncan Grant. "I love this industry and want to help it lift its game. Put these tips and insights into practice today."
What can we make for you?
We create the usual things an agency creates: logos, brand identities, bespoke websites, UX, advertising, brochures. And we have some less common services like map illustration, interactive digital maps, wayfinding schemes, packaging, supergraphics and event collateral.
We also make the things that really matter to business: Improved customer relationships and better customer aquisition and retention. Deeper relationships will help businesses who work with people's personal aspirations where trust is harder to earn.
Many businesses struggle to get the strategy right then remain consistently 'on-brand' across design, content, experience and voice, which sends confusing signals. We're here to help.
How will you know we have created the right design?
To get results a design needs to be compelling, relatable, trustworthy and solve a problem—we reflect on what those mean in realtion to your brand strategy and customers. If we tick all of those boxes and do it in a way that is uniquely yours, we've set ourselves up for success.
The truth bombs are in the data, so we will always find a way to measure performance so we can review and adjust.
Experience counts too. We've worked with businesses and government of all shapes and sizes since the '90s, so you will always work directly with senior professionals with cross-discipline experience. Find out more about us.
What is your secret sauce?
It's cheeky of us to ask, but we'll take a guess anyway. It's what makes your brand unique and special. It's how you choose to speak to customers. It's how your brand's appearance creates the right look and feel for your business. We make secret sauce for our clients every day. Regardless what we create for you, it all starts with understanding your brand so we can elevate it and create continuity, so everything you put out there sings from the same songbook and makes connections.
How will Studio Outside improve your bottom line?
Well designed brands form strong bonds with customers more quickly and easily, so the cost of marketing plummets. It makes sense that when it becomes easier to acquire customers, your cost-of-acquisition drops. Retention also improves—it's cheaper to keep customers than try and win them back. With a mind for your business, an eye for your customer and a heart for storytelling, Studio Outside uses design and creativity to get you more return from your marketing spend.
Book a video call to find out if we're a good fit »
Discover our secret sauce »
Find out what makes us tick »
Wellbeing and the outdoors?
Yes! Your customers are searching for their fullest potential in health, wellbeing and life in the outdoors. This is prescious time: it's life away from work, it's the places and adventures that define us, and it's where we go to fulfil life goals.
Jo Customer is on this journey and is looking for brands that she needs to take with her, she's not going to trust it to just anyone. The deeply personal nature of this genre presents unique challenges for businesses who are trying to earn Jo's trust. Regardless if you're in adventure tourism, a therapeutic modality or outdoor clothing, the problem is the same.
Does this sound familiar? We're sure you get it, just know that we do too. As industry insiders this is our area of expertise.
Your business also deserves to find its fullest potential. With consistency, a focussed approach and a brand image that is uniquely yours, you will find success in marketing, customer aquisition and loyalty. Whether you need a brochure, a website or a complete brand refresh, we're keen to help.
"Thousands of tired, nerve-shaken, over-civilized people are beginning to find out that going to the mountains is going home; that wildness is a necessity."
–John Muir, 1901
Still true!