What makes this industry so special and yet difficult to take to market? "It's so amazing that I can't find the words to describe the feeling." — a person somewhere When your clients get peak experiences like that you've discovered some secret sauce. It's the stuff that inspires us and makes

There's a common misconception about goldfish and their 9 second memory. In fact, goldfish are smart and can learn things. But to get a goldfish to understand something, like a human, you need to appeal to them - not an easy task in either case! There is a similar misconception

This article is second in a series on branding in the outdoor industry and adventure tourism. Fact: To turn the right customers on to your brand you need to send the right signals at the right time. This works for winning new prospects, and nurturing your existing customers. So what

This article is first in a series on branding in the outdoor industry and adventure tourism. Anyone with an MBA will tell you the customer is always right. But this doesn't mean you're wrong, it's a matter of perspective and taking responsibility for the customer's experience, because afterall, you made