The resort owners enlisted Studio Outside to completely redesign the brand image and logos for the resort and the Kosciuszko Chalet Hotel. In consultation with management we profiled the position of the resort in the past, present and future, discussing this in relation to its markets and competition. The design brief was to express the resorts unique and redeeming qualities in relation to its position, and to project an image of Charlotte Pass Ski Resort as a world class boutique snow holiday destination.
