❝ A blog can be a powerful tool to help establish and grow your business. ❞
Even if you’re not a social butterfly by instinct, a well designed blog based on a smart business strategy gives you a powerful avenue to reach new customers.
Here are four ways blogging helps your business succeed:
- Blogging is the best way to build a community of like-minded readers who’ll support your next product launch and recommend you to their friends.
- Useful, informative, timely and well-written blog posts will bring more visitors to your site via social media sharing.
- People link to good blog posts. Good links and good content mean more traffic from search engines.
- A blog is a natural stepping stone to developing a broader content marketing plan for social media, email newsletters, press and your offline marketing.
Let’s be clear: if you’re a small business and you want to compete with the big brands, you really can’t get by without a blog. The effort and time you spend getting it airborne can pay off a hundred times over in site hits and sales.
Let us take the headache out of launching your online mouthpiece, while you concentrate on doing what you do best: giving your audience what they need.
Winning Strategy. Sharp Design.
We offer a range of services to help you launch and maintain a successful blog that works for your business. We can help with:
Custom Blog Setups
We’ll give you the latest and most secure software, ready to use and configured with the features you need to get your message across. Once you’re up and running, we’ll provide regular upgrades to keep the security trolls at bay.
It’s a visual world out there, and ugly blogs don’t prosper. We’ll set you up with a blog that meshes seamlessly with your brand and feeds your fans content that’s a joy to use and look at.
Fine, you’ve got a blog. But what are you supposed to write about? We can help you create a strategy and content plan that’s focused on your strengths and the needs of your audience.
SEO for Blogs
The right words can mean the difference between a trickle of traffic and a flood. From comprehensive keyword advice to professional copy editing, we’ll polish your words until they shine for readers and search engines alike.
Tone of voice
People buy from people they like and trust. We’ll help you find a voice that lets you talk to your audience like a well-informed and helpful friend.
Copywriting and editing
We can create custom-made content that slots seamlessly into your business strategy. Our network of keen content marketers offer a wealth of web writing expertise, and are ready to delight your audience with compelling and persuasive content.
Which blog platform is right for me?
For general community building and promotional blogs, we work with and recommend the popular and open-source WordPress platform. The chief benefits of WordPress are its relatively low cost of implementation and its easy-to-learn content management system.
If your blog is going to be attached to an eCommerce website, we feel that WordPress doesn’t yet offer the cast-iron protection you need from internet infiltrators. In this instance we highly recommend an option that will keep your users’ vital personal and payment information safe.
To find out more, head over to our eCommerce website development page.